How to apply behavioural economics to the design process
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How to apply behavioural economics to the design process
The psychology of UX is complex. There are several principles of human behavior that can be applied to design. We can focus on factors that influence decision-making and use these principles to elicit specific behaviors from target users when they interact with our product.
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(behavior = motivation + ability + trigger).
Julie Dirksen • Design for How People Learn (Voices That Matter)
To increase the desired behavior, ensure a clear trigger is present; next, increase ability by making the action easier to do; finally, align with the right motivator.