Taste honors someone’s standards of quality, but also the distinctive way the world bounces off a person. It reflects what they know about how the world works, and also what they’re working with in their inner worlds. When we recognize true taste, we are recognizing that alchemic combination of skill and soul. This is why it is so alluring.
nearly everything worth paying attention to was made by someone who cared deeply about their craft. Caring enough to pursue mastery over years is how tacit knowledge develops. We wanted to capture that care in action.