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nearly everything worth paying attention to was made by someone who cared deeply about their craft. Caring enough to pursue mastery over years is how tacit knowledge develops. We wanted to capture that care in action.

We’re all in this world for so little time. It’s a glimpse of a particle of a millisecond. One day, we think about something we want to do. The next day, the time has gone, the body has decayed, the mind has moved, the world is rearranged, the thing no longer makes sense, but the remnants of it—the desires, the wishes—they linger, like a signature... See more

Like relishing embarrassment and pride alike, and having flowers around.

Intelligence, as well, is really a kind of taste: taste in ideas.

a principle is not a principle until it costs you something.

We didn’t follow a playbook. We followed our instincts.