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By the time it was ready, 2,500 people found our project interesting enough to join a wait list for our first jacket. And since then we’ve kept making limited edition jackets and each one has sold out in under an hour. Slow decisions and a lot of wear testing meant taking 9 months to get one product just right. Selling just 4 times a year means we... See more

this is the only corner of the internet that doesn’t feel loud.