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I really believe that a piece of design should reward the second look, the slow encounter. Wit and beauty are the hooks, but subtlety is what keeps people engaged.

I will always bring the craft element to a job, whether it’s for big tech or art institutions. And it’s the projects that sit at that junction – where design holds both intellectual clarity and emotional charge – that have shaped me most.

There is something destabilizing about realizing you can have every glamorous line on a résumé and still feel uncertain about who you are. Success is not clarity. Access is not purpose.

What I mean is that with its blunt authority the New Oxford definition of "pathos" -- "a quality that evokes pity or sadness" -- shuts down the conversation, it shuts down your thinking about the word, while the Webster's version gets your wheels turning: it seems so much more provisional -- "that which awakens tender emotions, such as pity,... See more

I'm not sure why you won't find writing like that in dictionaries these days, but you won't.

The ideal isn’t to erase the difference between design and engineering. Each side has its depth, taste, and craft. The goal is simpler: maintain a shared language of making.

I think that overlap, that shared percentage of language, is the real definition of velocity.

the answer wasn’t to coast or climb higher. It was to begin again