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My father asked me, “Why do you always have to live on the edge?”

nearly everything worth paying attention to was made by someone who cared deeply about their craft. Caring enough to pursue mastery over years is how tacit knowledge develops. We wanted to capture that care in action.

They understood that repetition wasn't redundancy, but ritual! And each telling was both the same story and a completely new experience, shaped by the particular moment, the specific voices, the quality of attention brought to bear.

“Falling in love is like entering a room you didn’t know existed in your own house. You think you know the layout—you’ve lived here a long time, you’ve opened every drawer, rearranged every piece of furniture in your head—and then someone says, ‘What about this door?’ And they open it. And suddenly there’s light you’ve never seen before. A corner... See more

It was so much fun connecting with Kelly over these random little objects—I felt I was learning something about him I couldn’t through his books and blog posts

But here's what troubles me about this whole arrangement: we know belief isn't built on truth. It's built on repetition .