Philipp Rimmler

most people never generate meaningful variance in their lives. they just orbit whatever local maxima they landed on by chance. but if you’re actually stuck, variance is the only way out. i’ve been thinking a lot about how to deliberately create that variance.

the problem is, real change often means burning everything to the ground, sliding back int... See more

both aesthetic appreciation and something more scientific

Founders and exec teams say they want a strategic foundation, but they don’t really want to make tradeoffs, ruled by unknowable opportunity costs. They want a clear, differentiated message, but they don’t want to commit to a point of view—or, more likely, they don’t actually have one. They say they want a long-term brand, but they measure it in sho... See more

Orwell feared we would become a captive culture. Huxley feared we would become a trivial culture. "

The old Lie: Dulce et decorum est

Pro patria mori.

Who does your business work for? If your only goal is profit, then it seems to serve only one group — the shareholders. But they’re only a part of the ecosystems your business belongs to.

Every company — big or small — serves six stakeholder groups:

1. Customers


2. Employees


3. Shareholders


4. Business partners


5. Society


6. Regulators

And they’re all equally important. Tha... See more

Every company — big or small — serves six stakeholder groups:

1. Customers


2. Employees


3. Shareholders


4. Business partners


5. Society


6. Regulators

Business, at its core, is about value exchange.