We Threw Out Our Bold Vision — and Only Then Did Growth Begin

Who does your business work for? If your only goal is profit, then it seems to serve only one group — the shareholders. But they’re only a part of the ecosystems your business belongs to.

Every company — big or small — serves six stakeholder groups:

1. Customers


2. Employees


3. Shareholders


4. Business partners


5. Society


6. Regulators

And they’re all equally important. Tha... See more

Every company — big or small — serves six stakeholder groups:

1. Customers


2. Employees


3. Shareholders


4. Business partners


5. Society


6. Regulators

Business, at its core, is about value exchange.