Philipp Rimmler

Most high-converting newsletter landing pages contain five key content elements :

A clear promise of transformation (how will your reader’s life be better thanks to your newsletter?)

A one-sentence explanation of how your newsletter delivers this transformation (the actual value you’re providing)

Social proof (who is reading the newsletter? Why is... See more

Gall’s Law:

A complex system that works is invariably found to have evolved from a simple system that worked. A complex system designed from scratch never works and cannot be patched up to make it work. You have to start over with a working simple system.

In simple words: sometimes the only way to stand out as a new player on the market is to communicate 10x value compared to existing solutions for your target customers.

positioning is the foundation of successful marketing

Mindless repetition without meaning is the stuff of automatons.

Sure there’s a lot of Percy Jackson’s running around. Sons and daughters of the previous gods

“Mediocre V.C.s want to see that your company has traction,” Doshi told me. “The top V.C.s want you to show them you can invent the future.”

To opt out, though, is to be excluded.