David Henzell
@phenomenal
On a mission to transform peoples relationships with alcohol for good.
David Henzell
phenomenalsobriety.com
Home - Out of the Clouds
outoftheclouds.com
Peoplehood
peoplehood.com
Journey Now | Mindful learning space for creative exploration.
journey.now
“Spending a night out drinking is akin to dismantling every piece of protection we have—our cognition, our decision making, our reaction time, our memory, our standards, our voice. If we thought about alcohol in this way—as something that undermines our collective momentum and personal agency and vitality and self-worth—what would that mean for
... See moreHolly Whitaker • Quit Like a Woman: The Radical Choice to Not Drink in a Culture Obsessed with Alcohol
Consideration Stage
Touchpoints:
Detailed program info
Free downloads/guides
Email sequences
FAQ section
Community sneak peeks
Customer Needs:
Understanding what makes Phenomenal different
Assessing program fit with values
Building trust
Key Actions:
Highlight THRIVE system benefits
Address common objections
Showcase credentials & story
Offer discovery calls
"You Are Phenomenal" - Website Homepage Video Script (Revised)
[Opening]
Imagine a journey where stopping drinking isn't about what you're giving up, but what you're gaining.
[Vision]
With Phenomenal, my vision is simple but powerful: a world where sobriety is celebrated as a privilege, not endured as a punishment.
[Your Story]
I'm David Henzell. Having
Advocacy
Touchpoints:
Testimonial requests
Referral programs
Social sharing
Case study features
Customer Needs:
Ways to help others
Recognition of journey
Meaningful contribution
Key Actions:
Simplify experience sharing
Reward advocacy
Create compelling storytelling options
What recovering alcoholics “have” is not a stake on ultimate wisdom or a lock on virtue, but a way of life that accepts imperfection as imperfection, permitting such spiritual qualities as “serenity” and “the joy of living” to coexist with such earthly realities as “defects” and “shortcomings.”
Ernest Kurtz • The Spirituality of Imperfection
sobriety offers us everything alcohol promised—we’re setting up a very different narrative.