Nick Papanicolaou

The key ingredient in non-coercive marketing is the golden rule. We should market to others the way we'd want to be marketed to ourselves. But, as I discovered in my own journey, when we're at war with ourselves, and when we treat ourselves in shitty, coercive ways, we often end up treating others that way without realizing it.

This, from Rory Sutherland:

Logic requires that people find universal laws, but outside of scientific fields and once human psychology has a role to play, it is perfectly possible for behavior to become contradictory.

A tax rise can cause you to work less because the returns of your labor are lower, or work harder to maintain your present level of

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Bruce Springsteen’s advice to young musicians:

Don’t take yourself too seriously.

Take yourself as seriously as death itself.

Don’t worry. Worry your ass off.

Have iron-clad confidence, but doubt.

It keeps you alive and alert!

Believe you are the baddest ass in town – and [that] you suck!

It keeps you honest.

Be able to keep two completely

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