♦️ Crispin Porter on the difference between sales and marketing - Product Gems

The art of finding and reaching that customer on their journey with the right message at the right time so they are willing to consider a product is the job of marketing. The art of selling and converting a prospective buyer into a customer is the job of sales.

• How to spot it: Selling - there’s a a direct call to action


• Time horizon : short (weeks)


• What you should expect from growth marketing : sales results

• How to spot it: Storytelling - there’s no direct call to action


• Time horizon : long (months, years)


• What you should expect from brand marketing : awareness, pe

Do Not Confuse Strategy With Tactics The last thing we want to point out here is the misunderstanding content marketers (and the companies who hire them) have between “strategy” and “tactics.” To put it simply: Strategy = Which direction are you facing (are you going North or are you going South)? Tactics = Once you know which direction you’re faci

In most companies, the marketing department’s job is to get the leads and the sales department’s job is to call on the leads and close the sale. But in between “getting the lead” and “closing the sale” there’s a huge gap. If you close the gap, your profits will skyrocket. To close the gap, you need to recognize that 1. Marketing’s job doesn’t begin