Most tech companies break out product management and product marketing into two separate roles: Product management defines the product and gets it built. Product marketing writes the messaging—the facts you want to communicate to customers—and gets the product sold. But from my experience that’s a grievous mistake. Those are, and should always be, ... See more
That if you just keep telling, polishing, and retelling your strategy and story, you end up with the gem of the idea, the gem of the value prop for customers, and the core of what your product needs to be.
Here’s what stood out:An obsession with efficiencyAlignment between product strategy and acquisition strategyA singular focus to build a magical, sticky product through rapid iteration and endless optimization
Third — and here I can only describe what I am observing across the industry — marketing seems to be substituting for real, hard science in the presentation of these startups.
one consistent theme, long-term, will be that the lines between sales and success increasingly become blurred, because there's not much difference between a user who's free and a user who's been a paying customer for a while. Your job as a go-to-market team should be to help that user unlock value from the product and continue to realize new value ... See more