♦️ Crispin Porter on the difference between sales and marketing - Product Gems

The art of finding and reaching that customer on their journey with the right message at the right time so they are willing to consider a product is the job of marketing. The art of selling and converting a prospective buyer into a customer is the job of sales.

• How to spot it: Selling - there’s a a direct call to action


• Time horizon : short (weeks)


• What you should expect from growth marketing : sales results

• How to spot it: Storytelling - there’s no direct call to action


• Time horizon : long (months, years)


• What you should expect from brand marketing : awareness, pe

In most companies, the marketing department’s job is to get the leads and the sales department’s job is to call on the leads and close the sale. But in between “getting the lead” and “closing the sale” there’s a huge gap. If you close the gap, your profits will skyrocket. To close the gap, you need to recognize that 1. Marketing’s job doesn’t begin

Salespeople directly interact with customers to identify if the product meets their needs and, if so, to close the sale. Marketing is the strategy that goes into identifying which customers most need the product and making sure they know about it.