♦️ Crispin Porter on the difference between sales and marketing - Product Gems

The art of finding and reaching that customer on their journey with the right message at the right time so they are willing to consider a product is the job of marketing. The art of selling and converting a prospective buyer into a customer is the job of sales.

• How to spot it: Selling - there’s a a direct call to action


• Time horizon : short (weeks)


• What you should expect from growth marketing : sales results

• How to spot it: Storytelling - there’s no direct call to action


• Time horizon : long (months, years)


• What you should expect from brand marketing : awareness, pe

If you run an ad on Facebook and count your clicks, and then measure how many of them convert, you’re doing direct marketing. If you put a billboard by the side of the highway, hoping that people will remember your funeral parlor the next time someone dies, you’re doing brand marketing.