♦️ Crispin Porter on the difference between sales and marketing - Product Gems
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♦️ Crispin Porter on the difference between sales and marketing - Product Gems
In B2B, Brand Marketing and Product Marketing have opposite goals.
✅ The goal of most Brand Marketers:
→ Making your product seem BIGGER than it is so it’s easier to BELIEVE IN 🤩 🚀
✅ The goal of most Product Marketers:
→ Making your... See more
Product marketing vs. brand marketing: Separate your product or seperate your customers? Product marketing differentiates your products from other products. Brand marketing differentiates your customers from other customers.