♦️ Crispin Porter on the difference between sales and marketing - Product Gems
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♦️ Crispin Porter on the difference between sales and marketing - Product Gems
Makers Who Are “bad at Marketing” | Product Hunt“If you can’t articulate to someone: ‘My content is more X than my competitors’ then your content is probably not differentiated enough and other people can’t recognize why they should pay attention to you and not someone else.”
Product Hunt • Differentiate your content. And more tips for makers who are “bad at marketing” | Product Hunt
In the best tech product companies, product marketing plays an essential role in discovery, delivery, and, ultimately, go‐to‐market, which is why they are important members of the product team.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
product marketing plays an essential role in discovery, delivery, and, ultimately, go‐to‐market, which is why they are important members of the product team.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Marketing strategy: This is the work of positioning, story telling, status and affiliation. It’s understanding network effects, the user experience and the change we seek to make. Good marketing strategy overcomes just about everything else. Some of my books are about this.
Promotion : This is more tactical. It’s coupons and PR and perhaps advertisi... See more
Promotion : This is more tactical. It’s coupons and PR and perhaps advertisi... See more
The head of marketing
A product marketer's job is to intersect what is learned from direct customer feedback with what is learned from third parties and use it to inform internal conversations. Then, direct the market approach accordingly.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Let me be clear: messaging isn't what makes a product good. But a good product can't succeed in the market without good messaging. It won't come from a formula; it comes from knowing what your audience needs to hear. A product marketer needs to know that to be good at their job.