♦️ Crispin Porter on the difference between sales and marketing - Product Gems
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♦️ Crispin Porter on the difference between sales and marketing - Product Gems
When is the right time for people to buy this product? Is it for beginners? Intermediate level? Advanced? • What are the tangible and intangible benefits? • Who exactly did you have in mind when you created this? • Common pitfalls that take time if you don’t know how to navigate and how this can help. • Repeat what the problem is and how this solve
... See moreSara Nasser Dalrymple • More Sales Please: Promote your small business online, make consistent sales, grow without the grind
In most companies, the marketing department’s job is to get the leads and the sales department’s job is to call on the leads and close the sale. But in between “getting the lead” and “closing the sale” there’s a huge gap. If you close the gap, your profits will skyrocket. To close the gap, you need to recognize that 1. Marketing’s job doesn’t begin
... See moreDan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
The art of finding and reaching that customer on their journey with the right message at the right time so they are willing to consider a product is the job of marketing. The art of selling and converting a prospective buyer into a customer is the job of sales.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
There are several things IFTTT did poorly when compared to Zapier:
First, they did not target any particular audience. When you try to be all things to everyone, you end up being nothing to anyone.
Second, they did not follow the simple principle of show, don’t tell. Even in the simple image above, you can tell Zapier helps apps talk to one another. ... See more
First, they did not target any particular audience. When you try to be all things to everyone, you end up being nothing to anyone.
Second, they did not follow the simple principle of show, don’t tell. Even in the simple image above, you can tell Zapier helps apps talk to one another. ... See more
Do Not Confuse Strategy With Tactics The last thing we want to point out here is the misunderstanding content marketers (and the companies who hire them) have between “strategy” and “tactics.” To put it simply: Strategy = Which direction are you facing (are you going North or are you going South)? Tactics = Once you know which direction you’re faci
... See more