Nicole Savdie

His research shows how brand growth depends less on uniqueness and more on being easy to buy and easy to choose—mental and physical availability. That’s another way of saying: solve the right problem clearly and consistently. Make the decision simple

Phase 1: Build your rev ops foundation for account-driven GTM

• Step 0: Define ICPS & TAM: If you don’t understand your audience and who you are going after over the next year or so, the rest of this work will be super difficult!


• Step 1.1: Define account tiers : Segment your TAM into 3–4 tiers based on fit, value, and intent to prioritize market

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1. Who have you recently promoted, and why?✅ Clear growth systems, specific examples🚩 Vague answers or "It's been a while."2. Have you had to fire anyone (and why)?✅ Fair process, clear communication🚩 Brags about quick terminations.3. When do you rotate people off your team?✅ Creates opportunities, a strong network🚩 "Why would they leave? We're ... See more

If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.