A brand is not a logo. A brand is not a corporate identity system. It’s a person’s gut feeling about a product, service, or company. Because it depends on others for its existence, it must become a guarantee of trustworthy behavior. Good branding makes business integral to society and creates opportunity for everyone, from the chief executive to... See more
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
So, how does branding directly impact business growth?
- Increases recognition and recall
When your brand is sharp, distinct, and consistent, it becomes instantly recognizable. That recognition is what earns you clicks, referrals, and repeat customers. The stronger your brand memory, the easier it is to stay top of mind and top of choice. - Creates
