Brand and performance marketing are not opposite sides of extremes. While they have important distinctions, brand and performance marketing are best utilized in harmony to achieve 1+1>2: their combined impact is greater than the sum of their individual effects.
A Founder’s Framework for Understanding Performance vs. Brand Marketing for Your Startup
A firm’s brand as a proxy for a person’s reputation was born out of laziness and lack of access to data. No doubt, top talent enjoys working together, but it’s no longer a necessity. You are seeing this in spades right now within venture capital, as individual investors are banding together to support entrepreneurs who would prefer a group of hand-... See more