Figure 2.1: The Marketing Mastery
Karen Leland • The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
Growth is
budgeting
Brand is
investing
budgeting
- How to spot it: Selling - there’s a a direct call to action
- Time horizon : short (weeks)
- What you should expect from growth marketing : sales results
Brand is
investing
- How to spot it: Storytelling - there’s no direct call to action
- Time horizon : long (months, years)
- What you should expect from brand marketing : awareness,
amanda k gordon • 🤯 How much should I be investing in brand?
