Of course, the price is more than a signal. It’s also the engine for our project’s growth, because price determines what we stand for, who we’re designing for, and the story we tell. And price creates (or eliminates) margin, and that margin is the money that’s available to spend on our outbound marketing.

a muchas empresas se les escapa la correlación existente entre la notoriedad de marca y su defensa por parte de los consumidores.

Finally, a smaller group of the billion-dollar companies (about 19 percent) had defensibility based on their brand. Many companies use brand to increase sales and for marketing, but few invest heavily in brand and use it as their main defensibility factor. In the random group, fewer than 7 percent had brand defensibility. This shows that the startu