The rise of ecosystem marketing & how to make it work for your company

Vibe marketing is when a marketer is an orchestrator of AI workflows/agents freeing them up from "boring" manual tasks so they can focus on more creative stuff and prompting. It's when you create a high level goal like "acquire 1,000 users" and the bulk of work is done for you. https://t.co/apyjAZFmAQ
Marketing in the AI era is a game of extremes.
Average no longer cuts it. Only two types of marketers will thrive:
- Standout Creatives who craft unforgettable creative.
- Engineer-led Marketers who leverage AI to personalize and scale like never before.
Why? Software is multiplying, but distribution is shrinking. Attention is scarce, and generic is... See more
Average no longer cuts it. Only two types of marketers will thrive:
- Standout Creatives who craft unforgettable creative.
- Engineer-led Marketers who leverage AI to personalize and scale like never before.
Why? Software is multiplying, but distribution is shrinking. Attention is scarce, and generic is... See more
Brand & story marketing advantages
💡 AUDIENCE SEEKS COMMUNITY OR EDUCATIONAL CONTENT
When your audience is underserved by educational content or opportunities to connect with each other, you have an opportunity to fill this gap. When you treat your community and content like a “product” to drive top-of-funnel growth this advantage becomes stronger.... See more
💡 AUDIENCE SEEKS COMMUNITY OR EDUCATIONAL CONTENT
When your audience is underserved by educational content or opportunities to connect with each other, you have an opportunity to fill this gap. When you treat your community and content like a “product” to drive top-of-funnel growth this advantage becomes stronger.... See more
Emily Kramer • Find & accelerate your marketing advantages to grow much faster

VIBE MARKETING IS HERE:
1. This changes campaign planning. Marketing calendars that took weeks to build can now be auto-generated with AI agents suggesting optimal content mix, timing, and channel distribution based on past performance.
2. This changes ad testing. Marketers can... See more