The rise of ecosystem marketing & how to make it work for your company
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The rise of ecosystem marketing & how to make it work for your company
Marketers make change happen: for the smallest viable market, and by delivering anticipated, personal, and relevant messages that people actually want to get.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
- A tighter fundraising market and competition will catalyze web3 marketers to adopt a new discipline. Why? Marketing efficiency is a vital competitive advantage.
Drew Beechler • Tokenization Is Eating the World
Marketing has changed, but our understanding of what we’re supposed to do next hasn’t kept up. When in doubt, we selfishly shout. When in a corner, we play small ball, stealing from our competition instead of broadening the market. When pressed, we assume that everyone is just like us, but uninformed. Mostly, we remember growing up in a mass market
... See moreSeth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
But let’s be real, the biggest challenge every CMO faces is to get their business to adequately invest in brand. That’s where growth comes from (future demand). Not from relentless performance marketing to your existing audience, not from a splatter gun of random tactical ideas, but from building excess share of voice in your category by continuous... See more
DTSACMO: Robbie Brammall
