Nico Choksi

You should hire a sales team only when two conditions are met: You have found an initial version of product-market fit. This means that a significant proportion of your paying customers are renewing their contracts. You have figured out what you are selling and whom you are selling to.

In traditional societies, a man typically worked in the same trade that his father worked in. Satisfaction in life generally came from family, faith, and a sense of community rather than ambition to rise to the top of a profession or to get rich. Unfortunately, traditional sources of life satisfaction are increasingly marginalized in a society driv

Worry, analysis, and speculation are not our best discovery tools, and most of us have, at one time or another, gotten incredibly lost and confused using them.

Outside money is Plan Z

His natural feeling urged him to defend himself, to prove to her she was wrong; but to prove her wrong would mean irritating her still more and making the rupture greater that was the cause of all his suffering. One habitual feeling impelled him to get rid of the blame and to pass it on to her. Another feeling, even stronger, impelled him as quickl

Our response to that is, who cares about controlling people? We treat people like adults by setting mutual goals and letting you decide how to hit them.

Most people want to build a successful business, most people won’t.

No one man, however brilliant or well-informed, can come in one lifetime to such fullness of understanding as to safely judge and dismiss the customs or institutions of his society, for these are the wisdom of generations after centuries of experiment in the laboratory of history.