Natalie Audelo

This isn't about bad strategists or failed campaigns. This is systemic. The entire apparatus of

commercial strategy - how we think, how we work, what we optimise for - was built for a world that no

longer exists.We're practicing 20th-century strategy in a 21st-century reality. Using industrial logic to

navigate post-industrial complexity. Applying... See more

protective routines

Women are in the midst of a revolutionary reckoning with our ambitions. We’re not resigning en masse—because who can afford to quit her job in this economy?!—but we are trying to figure out a new set of goals and guidance for our professional lives. Thanks to long-simmering inequality and stubborn sexism, clarified by the pain of the pandemic, our... See more

Whatever your fate is, whatever the hell happens, you say, "This is what I need." It may look like a wreck, but go at it as though it were an opportunity, a challenge. If you bring love to that moment — not discouragement — you will find the strength is there. Any disaster you can survive is an improvement in your character, your stature, and your... See more

I recently had a friend drop by to pick up her Girl Scout cookies and my house was A.MESS. Four loads of laundry on the couch including my underwear (clean) and a box containing our cats ashes on the coffee table because it had been under the Christmas tree because she liked trees and my daughter thought it was fitting.

Anyway my friend just... See more

J Curves are stretch opportunities where you take on a role outside your comfort zone. In the best case, these roles make you feel like you’re on a whole different planet. They’re high risk, but if you succeed, they accelerate your growth like nothing else can.

These opportunities can be transformative for someone’s career trajectory but they are... See more