Natalie Audelo

incredible generosity of spirit

Emily Henderson said this: People, especially women, will really love doing something, and so they’ll be like, “You don’t have to pay me, I loved it,” or not really fight for their rate. But if you love something, you are better at it. You’re more valuable. You’re faster. You think about it on your off time, you bring a lot of energy to it. If you ... See more

So I got my ass back into therapy. It was a slow, humiliating, expensive process, as the acquisition of self-awareness tends to be. All these heartbroken fascist wannabes are running around, yelling about how being “woke” is like some form of chemical castration. All it means is that you are becoming less of an asshole. That’s what therapy did for ... See more

A bigger problem than price inflation is expectations inflation: A constant increase in what you need to be satisfied.

What might shift if we treated marketing as a creative practice itself? If we practiced promotion as an invitation into rather than a pushing onto ?

Peter Drucker said that “making money for a company is like oxygen for a person; if you don’t have enough of it you’re out of the game.” In other words, profitability is a performance requirement for all businesses, but it is not a purpose. Extending Drucker’s metaphor, companies who take profit as their purpose are like people who think life is ab

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