Natalie Audelo

“I am of the opinion that my life belongs to the whole community and as I live it is my privilege to do for it whatsoever I can. I want to be thoroughly used up when I die, for the harder I work the more I live. I rejoice in life for its own sake. Life is no ‘brief candle’ to me; it is a sort of splendid torch which I’ve got a hold of for the... See more

We have the agency to demand better, and by doing so can begin to form a real sense of taste. Not just in a performative “I’m better than others” sense, but because crafting it can bring you personal fulfillment not defined by others, or marketing teams, or trends. By consuming more consciously and with intention , by prioritizing quality over... See more

It's a common misconception that burnouts come from hard work.  Burnout comes from a felt loss of control and/or impact.  Remember that you can burn out employees (or yourself) with little to no work.

Stopping to ask yourself, “why do I like this?” can give you answers that unlock even more than you initially thought. By slowly building up a strong sense of personal taste, it creates confidence in that taste.

“We become exactly like toddlers in the five minutes after the iPad is taken away: The dullness and labour of embodied existence is unbearable.”

“Children are the easiest targets for tech companies because they don’t know the difference between suffering and friction – one difference between children and adults is that adults do. Or at least, we’re... See more

Your success here will depend entirely on how successfully you can tell stories, and how successfully other people can repeat those stories, both to themselves and others.Your North Star here has to be: are other people retelling this story successfully?Port cities around the world are more similar to each other than they are to their inland... See more