Natalie Audelo

Imagination is our gift as a species to move purposefully towards what does not yet exist and walk willingly through the unknown to get there. It has a power to change what seems possible and so to shift what becomes possible. Moral imagination looks inward as much as it acts outward. It works with a long sense of time and opens its eyes to assumpt... See more

When we understand our consumer choices not as an expression of our uniqueness, but instead as a reflection of our demonstrated social preferences and aspirations, we end up learning even more about ourselves—and who we are trying to become. The bigger question is: What will it cost you?

We all know that life does not hand out bouquets. Flowers do not just appear in the world. The same is true for a life of meaning. Both are grown, over time, from the tiniest seeds. You have to cultivate meaning in your life. You need to do the hard work of tilling the soil and nurturing the seeds. No one can do it for you. Grow your own flowers an... See more

BCG’s research underscores a fundamental shift in the employer-employee dynamic. Today, many people are on the lookout for better job opportunities, and it is time for leaders to start treating their employees like customers. This means companies need to use all their customer-focused capabilities such as deep discovery, sophisticated needs assessm... See more