Natalie Audelo

I think we all want to be heard and music is a way to let out our inner emotional life, sometimes in a way that can’t necessarily be understood any other way. It functions different than prose or storytelling in that the music has an emotional base to it, even without the words. So you can feel this energy and express whatever’s going on inside of

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Through DJing, sampling, mixing, music embodies so much of what we’re exploring. It’s our job as builders to find references that “re-unlock” the values we’re trying to embody in the present, and turn these into new forms. Allow yourself the joy of losing yourself in the inputs; this is the nature of remixes or samples. We’re both looking at the wo... See more

A common misconception about generalists is that our broad scope of interests and experiences precludes us from achieving mastery. However, this couldn't be further from the truth. Generalists are capable of going deep; our path to mastery just looks different—more non-linear and richly textured.

The most control you can possibly have is how you choose to show up, and where you choose to put your energy. You show up, and then you let others do the same—exactly as they do, exactly as they are. You release expectations of how you want them to be for you. You just let them. In this process, you will be surprised, delighted, and disappointed. T... See more

Your premise is the specific, defensible purpose for a project or your overall platform, pulled from your personal vision for your audience . Most work is too generic to resonate, too forgettable to become anyone’s favorite. But by developing our premise — and forcing ourselves to test just how differentiated it truly feels to others — we stand a g... See more