Natalie Audelo

But if our fundamental goal is to create more relationships with each other, to build trust, enable collaboration and unlock creativity, we need to think more widely about the kinds of openness we need. We also need to consider the kinds of technological platforms, legal mechanisms and organisational structures that are necessary to support it.

Thu, on What Would You Tell Your Younger Self About Love? :

I would tell myself to not believe the dramatic stories I've been told and sold (which were mostly white, cishet stories that never quite applied to me). I would tell myself to look closer to home, to see the smaller, constant stories of love. I spent yesterday building my father's altar o... See more

There are a lot of benefits to being good at that narration. Describe your “calling” convincingly and you've defined a new game that others want to watch and play. But it’s a catch-22: if you spend all your time constantly sketching (probably quickly outdated) pictures of your thinking on the bigger questions we’ve all been tasked with answering, y... See more

If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.

This isn't about bad strategists or failed campaigns. This is systemic. The entire apparatus of

commercial strategy - how we think, how we work, what we optimise for - was built for a world that no

longer exists.We're practicing 20th-century strategy in a 21st-century reality. Using industrial logic to

navigate post-industrial complexity. Applying fra... See more