Natalie Audelo

There’s also something to be said about collating and curating in the slow writing process—facts, knowledge, smells, descriptions, stories, passport stamps, headlines—until the collection becomes part of the transformation process. Through acute and critical attention, away from the drive of production, toward the singularity of studying a branch, ... See more

This is a massive problem in decision-making. We try to close down the solution space of any problem in order to arrive at a single right answer that is difficult to argue with.

If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.

Increase your surface area for luck

The last couple times I was looking for a project, I made a point of meeting as many people doing related work as I could, even if there was no obvious benefit to doing so. At first, I did this just to advertise my existence to people as I entered a new field, because someone is always hiring or looking for a cof... See more

“Our friends broaden our field of concern; they get us involved in the world, and they build the trust that human beings appear to require to open up to new ideas. Their indirect influence achieves more than arguments, especially from strangers, ever could. In other words: when it comes to persuasion, it’s not the conversation, it’s the relationshi... See more

Many people have long wondered why the Grateful Dead succeeded in creating a world of Deadheads. It turns out that’s because the people who allocated tickets understood familiar strangers. If you bought a ticket for a Grateful Dead show in Miami, they kept a record of who you were seated near. Then, if you bought a ticket for the Nashville show, th... See more