They used to be worth paying attention to, but now they’re just an endless cycle that people feel hopeless about keeping up with.

Trends have become synonymous with TikTok trends

Are trends fun or actively undermining development of healthy coping. Trends and brain rot?

Everything, everywhere all at once

Does this actually have weight? Does this actually “mean” something? Sometimes the answer is yes. Sometimes, it’s just about entertainment for entertainment’s sake. What’s the undercurrent of human truth here.

It’s self promotion on steroids. I don’t want to do it anymore. But can we afford not to?

I love social media (obviously, I write this newsletter). But there are days when I blast through my TikTok time limit and am left feeling exhausted. So much of my job (and most jobs these days) are wrapped up in staying relevant with what’s going on in the world — constantly up to date, dialed in, on the pulse. Despite the fun times I have online,

Digital hygiene as a solution?

I’m not getting off TikTok. But there’s a reason why I prefer more creative mediums of self expression like Substack as a platform for brand building. It feels less like you’re feeding yourself to the algorithmic beast in hopes of achieving some ill-sought after goal