Mila Superstar

14. Great PMs bring good vibes to the team

There are two additional lanes (sales and partnerships) which we won't cover in this post because they are rarely effective in consumer businesses. And there are other tactics to boost customer acquisition (e.g PR, brand marketing), but the lanes outlined above are the only reliable paths for long-term and sustainable business growth.

There are two primary reasons you would want to align your brand with an archetype.

You have to move beyond solving with the resources you have and begin to influence others in the org to solve problems outside your direct span of control. You need to start identifying the full set of things blocking your problem area, and influencing others in the org to do that work. In addition, rather than being given a set of resources, you b... See more

Content: There is a high volume of keywords that are relevant to your product, and these keywords are not dominated by competitors that will be difficult to unseat.

Forward examples of great work to your teammates’ managers.Highlight team member achievements in your team meetings and email updates.Start a “#team-huzzah” type Slack channel to celebrate wins, big and small.

a Product Roadmap that guides the team in sequencing its efforts. Proper sequencing is critical to success. As we discuss in the Product Strategy program, sequencing enables product teams to unlock compounding value by prioritizing the learning and product outcomes that will have a disproportionate downstream impact. 

Situation: What is the state of affairs today. Facts, data, and unambiguous background.Complication: What has changed that requires action. What is the problem?Resolution: What we need to do to resolve this complication.