Mila Superstar

Membership is maintenance. Research shows that consumers prefer small repeated gains and incremental rewards over big infrequent ones

And guess what? This ends up looking like a pyramid

5. Great PMs always have a point of view, but loosely held

Many teams may not even know they need a product manager. Focus on the value you can offer by working backward from their problems, their goals, and their community ethos, and find alignment in your own interests and experience.

During the “validate” stage, it’s common for a product manager or marketer to own the process. The decision to commit to a lane is a whole-company decision which ultimately has to be made by the CEO, so this owner’s key job is to tee up the right information to allow the executive team to make well-informed decisions.

Some ways to build this habit:When reviewing new designs, always bring people back to “what problem are we trying to solve here?”When you get a hint that team members are misaligned (e.g. quoting data not everyone has seen, optimizing for different goals, shifting priorities), just say “We may be misaligned on this, what’s your understanding of X?”... See more

Schedule a 30-minute meeting with yourself, each Monday morning or Friday afternoon, to look at your upcoming week and note meetings and deliverables you need to get ahead of.When you hear of priority or strategy changes happening up the ladder, ask yourself: how could this impact our team, and what could we start prepping now?When everything is go... See more

a Product Roadmap that guides the team in sequencing its efforts. Proper sequencing is critical to success. As we discuss in the Product Strategy program, sequencing enables product teams to unlock compounding value by prioritizing the learning and product outcomes that will have a disproportionate downstream impact. 

First, your world should exist predominantly in the present. Yes, a history is important; and yes, there are dreams of a future; but most of your storytelling effort should be focused on what’s happening right now, and what exists today.