Mila Superstar

1. You have to prioritize execution over vision/strategy.Web3 instead requires PMs to be more focused on execution: quickly hammering out a spec over Telegram with devs, QA’ing carefully and setting up a smart contract audit given the risk of vulnerabilities, building hype on Twitter, launching—and repeating.

Your success here will depend entirely on how successfully you can tell stories, and how successfully other people can repeat those stories, both to themselves and others.Your North Star here has to be: are other people retelling this story successfully?Port cities around the world are more similar to each other than they are to their inland... See more

let’s bring these two frameworks together:

5. Great PMs always have a point of view, but loosely held

All that being said, there are several situations that create a need for a PM at a web3 startup:

MISCOMMUNICATION WITHIN TEAMS

During the “scale” stage, the original owner may be able to scale with the effort, or it may need to be owned by a more senior person.

There are two additional lanes (sales and partnerships) which we won't cover in this post because they are rarely effective in consumer businesses. And there are other tactics to boost customer acquisition (e.g PR, brand marketing), but the lanes outlined above are the only reliable paths for long-term and sustainable business growth.

7. You cannot rely on proprietary code, trade secrets, and data moats as your competitive advantage.