World Building

The more complex or valuable is whatever you’re trying to sell, the more important it is for you to build a world around that idea, where other people can walk in, explore, and hang out – without you having to be there with them the whole time. You need to build a world so rich and captivating that others will want to spend time in it, even if you’... See more

there needs to be a strong concept of the arrow of time. What is it that causes time to advance? What is entropy in your world? This concept, maybe more than anything else, is the foundation on which your world gets built.

First, your world should exist predominantly in the present. Yes, a history is important; and yes, there are dreams of a future; but most of your storytelling effort should be focused on what’s happening right now, and what exists today.

odds are money isn’t the most important form of currency. Reputation and social capital will be an important unit of currency almost everywhere; people trade favours and stake their reputations when they want to get things done.

Your success here will depend entirely on how successfully you can tell stories, and how successfully other people can repeat those stories, both to themselves and others.Your North Star here has to be: are other people retelling this story successfully?Port cities around the world are more similar to each other than they are to their inland counte... See more

The world will include many things, but it needs one in particular: purpose. Inside the world, it needs to be really obvious what our goals are, and why we want our push our system into a new state. You fill your world with familiar storylines and tension and characters, highlighted or re-framed compared to the real world, that give everyone a real... See more

It’s not enough to tell one good story; you have to create an entire world that people can step into, familiarize themselves with, and spend time getting to know. Initially you’ll have to walk them around and show them what’s in your world, but your goal is to familiarize them with your world sufficiently, and motivate them to participate, to the p... See more

If you want to change how a system works, and move the system into a new steady state that’s closer to your goal, sequential effort won’t do much. What you need is parallel effort: you need several different things to happen, all at the same time, for the system to actually move in the direction that you want and stay there.

System problems cannot be fixed in one step, nor can they be fixed in a sequence of linear steps. Why not? Because when systems find a steady state – which is probably where you’re encountering them, if you’re setting out to change something – they’re “steady” not because they’re static, but because they’re dynamically held in place by feedback loo... See more