Mike Wiendels

The best way to not let a project’s spectacular success get you too high or its spectacular failure get you too low, Ryan likes to say, is to be already working on the next project by the time the many deciding factors decide that success or failure.

Books you read are sending you input. Your friends modeling behaviors for you. Newspapers. Tools. People you follow on Twitter. The architecture of a Gothic church beaming serenity into you—that is input too.

At the same time, you are also sending output to other nodes. Now, I am sending these ideas into my pocket notebook, which will send them to... See more

Successful Brand Universes are those that when come in contact with, we as consumers instantly react, “Wow, thats SO [insert brand here].”