Mike Wiendels

Successful Brand Universes are those that when come in contact with, we as consumers instantly react, “Wow, thats SO [insert brand here].”

Though taste may appear effortless, you can’t have taste by mistake. It requires intention, focus, and care. Taste is a commitment to a state of attention. It’s a process of peeling back layer after layer, turning over rock after rock. As John Saltivier says in an essay about building a set of stairs, “surprising detail is a near universal property... See more

Reflecting on my own life experience, I think reducing one's cowardice by half creates far more utility than tripling or quadrupling one's analytical intelligence