Branding for Builders

Dan Frommer The Scott Sternberg guide to building emotional brands

The Scott Sternberg guide to building emotional brands

Dan Frommernewconsumer.com

Tony Fadell Build: An Unorthodox Guide to Making Things Worth Making - The New York Times bestseller

Netflix and the Conservation of Attractive Profits - Stratechery by Ben Thompson

stratechery.comstratechery.com
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Why We Crave Software With Style Over "Branding"

Molly Mielkefuture.a16z.com
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Dan Frommer The Scott Sternberg guide to building emotional brands