Mike Renaud
@mikerenaud
Mike Renaud
Productivity and
Think of this scale as form of Richter scale to get a feel of how bad the hype is. A new technology doesn’t have to move through every single level but it most likely will at least reach level 3.
Johannes Klingebiel • The five Levels of Hype
A brand is a person’s gut feeling about a product, service, or organization. It exists in the hearts and minds of individuals.
Mark Siew • 02 Brand Building
Specimen Books of Metal & Wood Type
library.typographica.org
The ability to subtract features is the rare gift of the true communicator.
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Branding and