Mike Renaud
@mikerenaud
Mike Renaud
Who’s going to bother with all the work it takes to make a track successful on streaming services, if you can net more revenue faster through much more pleasant dynamics on your own terms?
Bas Grasmayer • ✖️ How the emerging Web3 WILL and WON’T disrupt music streaming
A brand is a person’s gut feeling about a product, service, or organization. It exists in the hearts and minds of individuals.
Mark Siew • 02 Brand Building
Productivity and
DISTINCTIVENESS is the quality that causes a brand expression to stand out from competing messages. If it doesn’t stand out, the game is over. Distinctiveness often requires boldness, innovation, surprise, and clarity, not to mention courage on the part of the company.
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
“The artists who were pioneering the modern movement in the visual arts looked widely for inspiration, breaking away from the old hierarchy of ‘high’ and ‘low’ that had long divided visual culture into fine art and decorative art,” said business historian Regina Lee Blaszczyk.
Ellie Howard • How the Occult Shaped Branding’s Obsession With Color
Today’s most vital cultural forms are your identity, personality, and image. And in this new cultural paradigm, the artist’s performance of themself is often more important than the art they make. The persona is the message.