Mike Renaud
@mikerenaud
Mike Renaud
A brand is not a logo. A brand is not a corporate identity system. It’s a person’s gut feeling about a product, service, or company. Because it depends on others for its existence, it must become a guarantee of trustworthy behavior. Good branding makes business integral to society and creates opportunity for everyone, from the chief executive to... See more
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Who’s going to bother with all the work it takes to make a track successful on streaming services, if you can net more revenue faster through much more pleasant dynamics on your own terms?
Bas Grasmayer • ✖️ How the emerging Web3 WILL and WON’T disrupt music streaming
Consumer Brands and
Specimen Books of Metal & Wood Type
library.typographica.org
Getting back to those terrible purpose-led, strategy-showing ads. It’s possible they’re working and that they’re successfully tugging on the heartstrings of consumers and causing the kind of emotional resonance that drives successful advertising. I doubt it, but maybe. But if they’re not also delivering “salience,” which I can’t imagine they are... See more