Mike Renaud
@mikerenaud
Mike Renaud
A charismatic brand includes a dedication to aesthetics. Why? Because it’s the language of feeling, and in a society that’s information-rich and time-poor, people value feeling more than information.
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumier • 3 highlights
amazon.com
Consumer Brands and
Think of this scale as form of Richter scale to get a feel of how bad the hype is. A new technology doesn’t have to move through every single level but it most likely will at least reach level 3.
Johannes Klingebiel • The five Levels of Hype
Specimen Books of Metal & Wood Type
library.typographica.org