Mike Renaud

@mikerenaud

Type specimens are time capsules of typographic history. There is no substitute for seeing them in person, but you can now use a web browser to track the evolution of type design through the pages of over two hundred manufacturer catalogs from the sixteenth through the twentieth centuries. For years, I accessed these books via an unwieldy pile of b... See more
from Specimen Books of Metal & Wood Type
Think of this scale as form of Richter scale to get a feel of how bad the hype is. A new technology doesn’t have to move through every single level but it most likely will at least reach level 3.
from The five Levels of Hype by Johannes Klingebiel
When the external actions of a company align with its internal culture, the brand resonates with authenticity
from The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumier
A brand is a person’s gut feeling about a product, service, or organization. It exists in the hearts and minds of individuals.
from 02 Brand Building by Mark Siew
A lot of people ask me for advice on writing presentations. They often think a good presentation has to spring from a moment of creative insight or inspiration. I point them at a quote from the science fiction author Octavia E Butler: “First forget inspiration. Habit is more dependable. Habit will sustain you whether you're inspired or not.” The ha... See more
from The Life in PowerPoint Edition by Russell Davies
“The artists who were pioneering the modern movement in the visual arts looked widely for inspiration, breaking away from the old hierarchy of ‘high’ and ‘low’ that had long divided visual culture into fine art and decorative art,” said business historian Regina Lee Blaszczyk.
from How the Occult Shaped Branding’s Obsession With Color by Ellie Howard
A brand is not a logo. A brand is not a corporate identity system. It’s a person’s gut feeling about a product, service, or company. Because it depends on others for its existence, it must become a guarantee of trustworthy behavior. Good branding makes business integral to society and creates opportunity for everyone, from the chief executive to th... See more
from The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumier
Who’s going to bother with all the work it takes to make a track successful on streaming services, if you can net more revenue faster through much more pleasant dynamics on your own terms?
from ✖️ How the emerging Web3 WILL and WON’T disrupt music streaming by Bas Grasmayer
To systematically build iconic brands, companies must reinvent their marketing function. They must assemble cultural knowledge, rather than knowledge about individual consumers. They must strategize according to cultural branding principles, rather than apply the abstracted and present-tense mind-share model. And they must hire and train cultural a... See more
from Branding as Cultural Activism by Douglas Holt

from Specimen Books of Metal & Wood Type

from The five Levels of Hype by Johannes Klingebiel

from The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumier

from 02 Brand Building by Mark Siew

from The Life in PowerPoint Edition by Russell Davies

from How the Occult Shaped Branding’s Obsession With Color by Ellie Howard

from The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumier

from ✖️ How the emerging Web3 WILL and WON’T disrupt music streaming by Bas Grasmayer

from Branding as Cultural Activism by Douglas Holt