Mike Renaud
@mikerenaud
Mike Renaud
A lot of people ask me for advice on writing presentations. They often think a good presentation has to spring from a moment of creative insight or inspiration. I point them at a quote from the science fiction author Octavia E Butler: “First forget inspiration. Habit is more dependable. Habit will sustain you whether you're inspired or not.” The... See more
Russell Davies • The Life in PowerPoint Edition
To systematically build iconic brands, companies must reinvent their marketing function. They must assemble cultural knowledge, rather than knowledge about individual consumers. They must strategize according to cultural branding principles, rather than apply the abstracted and present-tense mind-share model. And they must hire and train cultural... See more
Douglas Holt • Branding as Cultural Activism
Branding and
Who’s going to bother with all the work it takes to make a track successful on streaming services, if you can net more revenue faster through much more pleasant dynamics on your own terms?
Bas Grasmayer • ✖️ How the emerging Web3 WILL and WON’T disrupt music streaming
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumier • 3 highlights
amazon.com
The ability to subtract features is the rare gift of the true communicator.
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
When the external actions of a company align with its internal culture, the brand resonates with authenticity