Mike Renaud

A brand is a person’s gut feeling about a product, service, or organization. It exists in the hearts and minds of individuals.

“The artists who were pioneering the modern movement in the visual arts looked widely for inspiration, breaking away from the old hierarchy of ‘high’ and ‘low’ that had long divided visual culture into fine art and decorative art,” said business historian Regina Lee Blaszczyk. 

A charismatic brand includes a dedication to aesthetics. Why? Because it’s the language of feeling, and in a society that’s information-rich and time-poor, people value feeling more than information.