Mike Renaud
@mikerenaud
Mike Renaud
Consumer Brands and
Productivity and
When the external actions of a company align with its internal culture, the brand resonates with authenticity
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
DISTINCTIVENESS is the quality that causes a brand expression to stand out from competing messages. If it doesn’t stand out, the game is over. Distinctiveness often requires boldness, innovation, surprise, and clarity, not to mention courage on the part of the company.
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Branding and