Mary Martin

Metaphors are (metaphorically) woven into the fabric of our language and thought, shaping how we grasp and articulate abstract concepts. We should therefore feel free to prudently explore alternative metaphors and judge whether they perform better. A collective effort to notice and change the metaphors we use has enormous potential to reduce... See more

The nature cure: how time outdoors transforms our memory, imagination and logic

While LLMs are designed to emulate human-like responses, this does not mean that this analogy extends to the underlying cognition giving rise to those responses

we’d argue that if you produce something iconic, you can create a cultural moment that ripples through people’s crowded psyches and impacts them deeply. And if you’re culturally and commercially successful, it paves the way for future experiments: it becomes easier to both sell tickets and sell ideas to potential clients.