Marlene
@marlenecreative
Creative Strategist
Marlene
@marlenecreative
Creative Strategist

If you want to make change, begin by making culture. Begin by organizing a tightly knit group. Begin by getting people in sync. Culture beats strategy—so much that culture is strategy.
Ed Sheeran and Neil Gaiman are in the top 0.000001% of their fields. They're among, say, 25 people in the world who repeatedly generate blockbusters.
If two world-class creators share the exact same creative process, I get curious. Also, while writing this, I found a video of John Mayer doing the same thing.
I call their approach the Creativity
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