Marlene
@marlenecreative
Marlene
Culture is a shared set of elements that characterize a group of people – a religion, a race, a society, a movement, a scene.
Tapping into culture needs to be more than, how do I make my brand cool? Cultural strategy is the act of understanding, contextualizing and applying cultural knowledge to achieve an intended outcome or change, in a way that... See more
Tapping into culture needs to be more than, how do I make my brand cool? Cultural strategy is the act of understanding, contextualizing and applying cultural knowledge to achieve an intended outcome or change, in a way that... See more
Nick Susi • Culture Is the Client
Off/Script | Bring your product ideas to life. Without spending a dime
offscriptmtl.com
Cultural Relevance — Vol. 03
linkedin.com
We live in a time when AI can execute faster than humans ever could. Images, videos, and even campaigns can be generated in minutes. Tools that once required years of skill are now accessible to anyone. Which raises the question: if the execution is no longer the differentiator, what is?
The answer: vision, taste, and cultural perspective.
A creative director today is less about being the “person with the best ideas” and more about being the curator of meaning. Someone who not only shapes aesthetics but also connects them to the cultural moment. Someone who doesn’t just ask “what looks good?” but rather “what feels right, what resonates, and why does it matter now?”
We’ve already seen this shift happening in culture. Musicians like SZA, appointed as Creative Director of Vans, embody how brands are no longer looking for traditional advertising strategies; they’re looking for voices that carry cultural gravity. When SZA steps into that role, she’s not just sketching logos or signing off on moodboards. She’s lending her worldview, her way of being, her taste. That’s the commodity in 2025
So What Defines a Creative Director in 2025?
In an era where execution is automated and aesthetics are democratized, the creative director becomes:
A lens on culture — able to see shifts before they happen.
A translator of complexity — turning chaos (AI, politics, media noise) into clarity.
A curator of taste — shaping not just visuals, but how people feel about them.
A leader of meaning — guiding teams, brands, and sometimes even nations toward resonance.
in 2025, creativity isn’t about what you make, but about how you see. The future belongs to those who can frame meaning in a world overflowing with execution.
Marketers,
Here’s a table with 6 copywriting formulas for writing effective ads.
Bookmark this 🔖 https://t.co/fsRpML7fB6
met a solo traveler/artist today and she gave me her business card. 10/10, no notes.
Erin Shetronsubstack.comThere will always be creators. But the ones who stand out in this era are also curators. People who filter their worldview so cleanly that you want to see through their eyes. People who make you feel sharper just by paying attention to what they pay attention to.
stepfanie tyler • Taste Is the New Intelligence
Your writing asks questions. Those questions form “Loops” in the mind of your reader. Implicitly, you’re promising to answer those questions later in the story.
