Creative Strategy / Direction
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Culture, Relevance and Death: A Creative Strategy Seppuku
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The Power of Beliefs in Business:
Help people see a better future.
Help people see how they might get to that future.
Show people how much they matter.
Help people see how much their work matters.
Help people see how small steps are the keys to success.
Show people how they fit into a larger whole.
Help people see a better future.
Help people see how they might get to that future.
Show people how much they matter.
Help people see how much their work matters.
Help people see how small steps are the keys to success.
Show people how they fit into a larger whole.
Simplest way to cultivate your taste is to pay attention to what you love and hate. Reflect on the 1/10s and the 10/10s, and forget about everything else.
This takes practice. When you begin, you may notice how much your preferences are dictated by how you think you should react. I've been guilty of this many times.... See more
David Perellx.comA good brand strategy should be:
- Rooted in truth: Not invented out of thin air - it elevates something that is true about the business
- Differentiated in the category: It captures a sentiment in the category that no one else already knows
- Emotionally rich: It responds to an emotional opportunity with your audience in an inventive, rich way
Koto • Early-stage branding: driving go-to-market impact
Creative direction isn’t about making things look good. It’s about making them feel right.So what is Creative Direction?It’s not just picking colors or fonts.It’s the guiding vision behind how your brand looks, feels, and speaks across every touchpoint.Design is craft.Creative direction is the compass.It makes sure your logo, website, packaging all... See more