Creative Strategy / Direction
This Heinz campaign is everything from incredible art direction to reactive marketing at its best.
It’s getting an incredible reaction from both western and local audiences in China.
What’s your take on it?
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Agency: Heaven and Hell Shanghai / Creative... See more
thebestmarketingnewslettereverinstagram.com
The Power of Beliefs in Business:
Help people see a better future.
Help people see how they might get to that future.
Show people how much they matter.
Help people see how much their work matters.
Help people see how small steps are the keys to success.
Show people how they fit into a larger whole.
Help people see a better future.
Help people see how they might get to that future.
Show people how much they matter.
Help people see how much their work matters.
Help people see how small steps are the keys to success.
Show people how they fit into a larger whole.
Simplest way to cultivate your taste is to pay attention to what you love and hate. Reflect on the 1/10s and the 10/10s, and forget about everything else.
This takes practice. When you begin, you may notice how much your preferences are dictated by how you think you should react. I've been guilty of this many times.... See more
David Perellx.comA good brand strategy should be:
- Rooted in truth: Not invented out of thin air - it elevates something that is true about the business
- Differentiated in the category: It captures a sentiment in the category that no one else already knows
- Emotionally rich: It responds to an emotional opportunity with your audience in an inventive, rich way