Mariem Abbasi
@mariemabbasi
Mariem Abbasi
The research wasn't meant to deepen understanding; it was meant to decorate a predetermined creative strategy.
According to Tracksuit’s data the strategy may be over-indexing on reach rather than resonance. Among Loewe’s strongest audience, 25 to 34-year-olds, primarily female with growing disposable income, TikTok is only the fifth most-used channel (58%). By contrast, YouTube (75%), Instagram (72%), and paid streaming platforms (71%) dominate consumption for this group. Here.
The product is the marketing
David selling cod. Skims making face shapewear. Gustaf Westman creating an IKEA meatball plate.
Some products are the marketing.
David selling cod. Skims making face shapewear. Gustaf Westman creating an IKEA meatball plate.
Some products are the marketing.
This brand created a TikTok reality show
Your ordinary is your audience’s extraordinary . Bringing this philosophy back after watching this post from Minnesota Orchestra. Another good example from Shellworks here.
This brand created a TikTok reality show
Entertain or die!