Brands I love on social

According to Tracksuit’s data the strategy may be over-indexing on reach rather than resonance. Among Loewe’s strongest audience, 25 to 34-year-olds, primarily female with growing disposable income, TikTok is only the fifth most-used channel (58%). By contrast, YouTube (75%), Instagram (72%), and paid streaming platforms (71%) dominate consumption for this group. Here.

Sweetgreen is a vibe