Brands I love on social
Nostalgia for the future
This quarter brands featured people (who are likely above the age of their average customer) with captions like “i see my future and it’s bright” and “me and you in 20 years”. Not only do these posts feel unexpected and wholesome, but the nostalgia for the future is shareable—who doesn’t want to grow old with their best... See more
This quarter brands featured people (who are likely above the age of their average customer) with captions like “i see my future and it’s bright” and “me and you in 20 years”. Not only do these posts feel unexpected and wholesome, but the nostalgia for the future is shareable—who doesn’t want to grow old with their best... See more
Brand Social Trend Report: Q4 2025
According to Tracksuit’s data the strategy may be over-indexing on reach rather than resonance. Among Loewe’s strongest audience, 25 to 34-year-olds, primarily female with growing disposable income, TikTok is only the fifth most-used channel (58%). By contrast, YouTube (75%), Instagram (72%), and paid streaming platforms (71%) dominate consumption for this group. Here.