My social media philosophy
Cultural products and consumer habits alike increasingly conform to the structures of digital spaces.
Kyle Chayka • How the Internet Turned Us Into Content Machines
Digital culture dictated the shelves
This trend is contributed by Zaria Parvez , Head of Social at DoorDash .
Social-first insights are shaping physical products designed to resonate with the chronically online in ways that feel both surreal and inevitable. There’s the Nivea x Juicy Couture tracksuits. Applebee’s turned the phone-as-accessory... See more
This trend is contributed by Zaria Parvez , Head of Social at DoorDash .
Social-first insights are shaping physical products designed to resonate with the chronically online in ways that feel both surreal and inevitable. There’s the Nivea x Juicy Couture tracksuits. Applebee’s turned the phone-as-accessory... See more
Brand Social Trend Report: Q3 2025
The OOH and TV ads are not only warm human snapshots of life. But the strategy is smart. It will increase the overall use of AI. About 70% of big brand growth comes from category expansion.I do think this could currently be for any AI provider, but if ChatGPT sticks to this positioning (human sidekick vs precision), they will eventually own it.
Paul Venuto • feed updates
Always put people first, even with AI
Also yes
YES.
The product is the marketing
David selling cod. Skims making face shapewear. Gustaf Westman creating an IKEA meatball plate.
Some products are the marketing.
David selling cod. Skims making face shapewear. Gustaf Westman creating an IKEA meatball plate.
Some products are the marketing.
This brand created a TikTok reality show
Your ordinary is your audience’s extraordinary . Bringing this philosophy back after watching this post from Minnesota Orchestra. Another good example from Shellworks here.
This brand created a TikTok reality show
Entertain or die!
Ideas related to this collection