My social media philosophy
The thing with trending content is it often does more for the trend than it does for the brand. You get engagement in the moment, maybe a few thousand likes, and then it's gone. No real followers gained. No reason for people to come back.
Paul Venuto • feed updates
And, especially if you’re a big brand, no amount of posting like us will gain you that trust. Hence why most trends end the moment a brand joins in and the response is generally, “Why’d you have to ruin our fun?” If you as a brand want us to engage with your content in our space, you better be bringing something to the table.
16 lessons from interviewing 50 social media leaders
if you want to do GREAT social, you need to work on your value-add. And that takes time, money and risk taking.
“people are going to inevitably start craving what they’ve lost” is a great way to predict what will be big on social media in 2026. What will we lose when AI-generated images take over feeds?
16 lessons from interviewing 50 social media leaders
Stop expecting out-of-the-box results while staying inside the box.
16 lessons from interviewing 50 social media leaders
My goal is to find, fulfill, and subvert where storytelling needs meet the expectations of the audience. Where does ‘clever marketing’ intersect with what excites me as a fan?
16 lessons from interviewing 50 social media leaders
People don’t have short attention spans, they have short consideration spans. This is a line first heard from Cameron Gidari, VP of Social Media & Innovation at Major League Baseball
16 lessons from interviewing 50 social media leaders
In a landscape of discovery-based algorithms, a great hook is vital.
Cultural products and consumer habits alike increasingly conform to the structures of digital spaces.