My social media philosophy

The thing with trending content is it often does more for the trend than it does for the brand. You get engagement in the moment, maybe a few thousand likes, and then it's gone. No real followers gained. No reason for people to come back.

Your ordinary is your audience’s extraordinary . Bringing this philosophy back after watching this post from Minnesota Orchestra. Another good example from Shellworks here.

The product is the marketing

David selling cod. Skims making face shapewear. Gustaf Westman creating an IKEA meatball plate.

Some products are the marketing.

And, especially if you’re a big brand, no amount of posting like us will gain you that trust. Hence why most trends end the moment a brand joins in and the response is generally, “Why’d you have to ruin our fun?” If you as a brand want us to engage with your content in our space, you better be bringing something to the table.

Stop expecting out-of-the-box results while staying inside the box.

Cultural products and consumer habits alike increasingly conform to the structures of digital spaces.