My social media philosophy
The thing with trending content is it often does more for the trend than it does for the brand. You get engagement in the moment, maybe a few thousand likes, and then it's gone. No real followers gained. No reason for people to come back.
Paul Venuto • feed updates
Your ordinary is your audience’s extraordinary . Bringing this philosophy back after watching this post from Minnesota Orchestra. Another good example from Shellworks here.
This brand created a TikTok reality show
Entertain or die!
The product is the marketing
David selling cod. Skims making face shapewear. Gustaf Westman creating an IKEA meatball plate.
Some products are the marketing.
David selling cod. Skims making face shapewear. Gustaf Westman creating an IKEA meatball plate.
Some products are the marketing.
This brand created a TikTok reality show
And, especially if you’re a big brand, no amount of posting like us will gain you that trust. Hence why most trends end the moment a brand joins in and the response is generally, “Why’d you have to ruin our fun?” If you as a brand want us to engage with your content in our space, you better be bringing something to the table.
16 lessons from interviewing 50 social media leaders
if you want to do GREAT social, you need to work on your value-add. And that takes time, money and risk taking.
Stop expecting out-of-the-box results while staying inside the box.
16 lessons from interviewing 50 social media leaders
YES.
Cultural products and consumer habits alike increasingly conform to the structures of digital spaces.
Kyle Chayka • How the Internet Turned Us Into Content Machines
Also yes