Jiun
@lobomedia
Jiun
Sharing data requires a level of intimacy with a brand. Two main rules of intimacy are: one – it is mutual, two – it takes time to build.
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
“In the past, jobs were about muscles. Now they’re about brains, but in the future, they’ll be about the heart.”
Aneesh Raman • Opinion | When Your Technical Skills Are Eclipsed, Your Humanity Will Matter More Than Ever
people don’t buy products when they understand them. they buy products when they feel understood.
The fundamental message of marketing must change from "we want your money" to "we share your interests".
