Jiun
@lobomedia
Jiun
marketing must be a seduction, not an assault. It must not scream “hire me!” but must gently suggest “Here is some concrete evidence as to why you may want to get to know me better.” Marketing is truly about attracting clients—doing something that causes them to want to take the next step (such as telling you about their problems).
David H. Maister • Managing The Professional Service Firm
This might sound obvious but I think the key to success on social media is to be interesting, helpful, and genuine. The goal isn’t simply to acquire users and post content, but rather to build meaningful connections with people; connections that allow you to grow your reputation, gain people’s trust, and ultimately earn the right to share the thing
... See moreAndy Budd • The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Donald Miller • 5 highlights
amazon.com
Slowness of message
For most small businesses, this comes naturally. A slower message is a more soulful one. There’s no fast pressure to buy, no aggressive sales techniques or icky marketing spiels.
For most small businesses, this comes naturally. A slower message is a more soulful one. There’s no fast pressure to buy, no aggressive sales techniques or icky marketing spiels.
What is Slow Marketing? An Introduction for Small Businesses - Pip Christie
Reflecting on this email from a Sublime believer:
Consuming media has become a massive time-suck for humankind. Only decades ago, the average person had one source of information, if any — the newspaper. Journalists chronicled happenings relevant to their community. And that was it. Someone got married, someone is selling their house, someone died,
... See more
This is all to say: it’s worth listening when a place calls to you. It’s worth thinking about whether the place you live enables your goals or stands in their way. And it’s worth noticing what surroundings speak of enchantment, cultivate the conditions you feel at home in, and aim toward them. Life is more malleable than we think. It’s a surprise t... See more
Tommy Dixon • surroundings that speak of enchantment
Sublime is an ethos-driven company.
Here is what we believe:
Intention > Attention
The destruction of our attention compromises our ability to make sustained progress on anything worthwhile.
You don’t need to go live in a cabin or swear off Netflix. You just have to live more deliberately.
We are entering the post-information age. The bar