Jiun

As Mark Bonchek highlights in his widely popular Harvard essay:“Companies that successfully market and sell innovation are able to shift how people think not only about their product, but about themselves, the market, and the world. Don’t sell a product, sell a whole new way of thinking.”

I'd come to think our brains needed help transforming from trash compactors into microscopes, and that's where art comes in: a way to fight our instincts to truncate and elide, and, in so doing, to notice more, appreciate more, empathize more. Which is all to say, to experience more. If our lives are the set of experiences that we collect, then art

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So, the question that keeps me up at night is, what are us humans gonna do with all of our newfound time? Which brings me back to Japan, and this quaint Kyoto restaurant I found myself sitting in one evening. There were 10 seats, one chef/owner and one apprentice, and the most incredibly crafted experience. It wasn’t expensive, but everything was

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All of sudden, we weren’t just designing something visual, but we needed to understand human behaviour, to see ourselves in other people’s contexts ( don’t get me started on our empathy phase!!! ), to learn how the decisions we made could affect a company’s bottom line, etc.

But along the way, we lost something. The actual work we were producing.... See more

My beginnings are not beginnings; I just start. Sometimes I have to write the beginning after the book is done. Well, that seems like a natural thing, but many people don't go forward because the beginning isn't right; they just leave it until they get it right. I write what's there, what I know is there. If I have to rewrite it or change it, I'm... See more

My father, the late, great Rashmi Thakrar, who passed away too, too soon, believed that “for something to truly succeed, it must have a little poetry at the heart of it.” This idea steers us in perhaps every single one of our endeavours.