Sublime
An inspiration engine for ideas
Instagram is essentially “pics or it didn’t happen”-as-a-service.
Julian Lehr • Proof of X
"Distribution is essential to the design of the product. If you invent something but you haven't invented an effective way to sell it, you have a bad business. Superior distribution by itself can create a monopoly, even with no product differentiation. The converse is not true."

Julian Shapiro
julian.com
On a long-enough time horizon, every app becomes a task manager.
First time founders are obsessed with product.
Second time founders are obsessed with distribution.
Whenever I go to a YC alumni meetup, one of the things that stands out is how many companies seem to be going nowhere for years, and then take off in years 4-6.
The argument that “AI can do A, but it will be a long time before it can do B” keeps aging poorly.
In the end, judgment comes first. And that means hiring is a gut decision.
As much science as people want to try to pour into the hiring process, art always floats to the top.
This is especially true when hiring at the executive level. The people who make the final calls — the ones who are judged on outcome, not effort — are ultimately hired base... See more