When evaluating a company, one of my favorite questions to ask is whether it has an aesthetic.
We don’t talk about aesthetics as the highest form of brand or story or a reflection of team cohesion, because investing on “vibes” or “look” or “mood” is very frowned upon. Even using it as a data point is beaten out of... See more
There’s also a great anecdote from Nobel-winning physicist Richard Feynman, where he talks about how physics used to delight him when he used to play with it, but then it started to disgust him when he got burdened by this idea that he was obligated to advance the future of science. That he was supposed to be doing “important” work.