in pursuit of clarity

Live, don't lurk.

I'm fed up. At this point in my career, I'm tired of writing the most milquetoast, pushover, inoffensive, coddling copy that (seemingly) every brand wants to use in marketing and advertising communications. "We help build solutions." "Our people are our secret sauce.""Customer service sets us apart.""We're eco-friendly.Every brand says this. These ... See more

Kierkegaard said that the greatest hazard of all is losing oneself — dangerous because it occurs so quietly. To be fully ourselves, then, is a thunderous feat. It is to resist the inertia of comfort and conformity and half-lived lives; to engage in the deliberate, demanding act of self-authorship rather than assuming a role that has already been wr... See more

There are two ways to make the world more mesmerizing: to seek out new and increasingly intense experiences, or to loosen the filters that make ordinary experience “ordinary”. You can go skydiving, or you can meditate for long enough that walking feels like skydiving. Either way, I think what we’re seeking is an escape back into what we used to be,... See more