futurism & foresight
Strategic Intelligence | World Economic Forum
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- Physics 101: Remembering the true definition of force. Does this actually have weight and sustained energy?
- Psychology 101: Remembering the human. Does this actually mean something to a real person, not an algorithm?
- Business 101: Remembering ROI. Does this actually move a needle and is a sound investment of time, energy, and resources?
Matt Klein—Contagious • Reddit’s Head of Global Foresight Says ‘Trends Have Lost All Meaning’
things to remember when identifying a signal/ trend
It’s not enough to tell people what’s coming.
They have to feel it.
Matt Klein • The META Trending Trends: 02025
The purpose is to scout the path and shift the discourse.
Matt Webb • Towards the Orthogonal Technology Lab, V0.1

“The future’s already arrived. It’s just not evenly distributed yet.” The leading-edge line of an emerging S curve is like a string hanging down from the future, and the odd event you can’t get out of your mind could be a weak signal of a distant industry-disrupting S curve just starting to gain momentum.
Paul Saffo • Six Rules for Effective Forecasting
As futurist Roy Amara pointed out to me three decades ago, there is a tendency to overestimate the short term and underestimate the long term.
Six Rules for Effective Forecasting
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