futurism & foresight

It’s not enough to tell people what’s coming.

They have to feel it.

• Physics 101: Remembering the true definition of force. Does this actually have weight and sustained energy?


• Psychology 101: Remembering the human. Does this actually mean something to a real person, not an algorithm?


• Business 101: Remembering ROI. Does this actually move a needle and is a sound investment of time, energy, and resources?

The digital age only really took off when computers became personal - will biotech/ genetic engineering/ science in general only blossom when it becomes personal? When you can edit human cells in your living room?

As futurists we look for signals—small, often weird things. They are usually new technologies, new behaviors, new narratives that don’t fit into the mainstream, but that are often precursors of important transformations. We then try to discern the larger patterns that these signals herald to understand where they might lead ten or more years down