Ask for feedback on your attempts, not advice on your ideas.

The shiny allure of new overrides the quiet power of compounding in a way that’s easy to overlook.

Media formats are cyclical. Nietzsche wrote in aphorisms and Twitter is aphorisms-as-a-service. Hip-hop brought back poetry. Montaigne pioneered the essay format and blogs brought them back into vogue.

My passions and areas of expertise across that work have been creative ideation and thought partnership, multimedia storytelling, and learning & talent development strategy.

What is a brand?

Firstly, here is what it is not…

: A logo

: A product

: A fancy office

The best definition I ever heard is this…

A brand is the most valuable piece of real estate in the world: a corner of someone’s mind.

In reality, a brand only ever exists in the minds of customers.

And there’s a further nuance.

A brand’s value isn’t determined solely by ... See more

Liminal creativity can help carve a path from disorientation to discovery, from uncertainty to curiosity, from fear to innovation. It can turn scary situations into transformational experiences of self-discovery and self-authorship. In fact, life itself is a liminal space between birth and death.