Lani Assaf

No one benefits from you scrolling on your phone and feeling sad and then going to Starbucks.

The antidote is figuring out what you care about, what you're good at, and what you like doing that can make the world a little bit better.

Then, really do that thing.

You can’t do everything, but there are a few things you can do really well. You have to

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a simple, reductive truth: your brand is just a person, talking to other people, about something you’re both interested in.

Resilience means enduring. It also means absorbing a whole lot of excess shit in your body — in your hair, in your back, in your joints — in ways you can’t always understand.

You have a brand (e.g. perceptions, associations, a reputation) whether you’re building it with intention or not.

What are you like when you’re with yourself? I feel like when we write or teach or do public talks, a part of us lights up that’s perhaps more open and alive and positive than we otherwise are. You in particular seem to really ignite in the public sphere. When you're alone, is that energy still ignited in you? If not, how does it manifest?

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People who don't pause exist more in their head than their body. The mind is top-down, rigid, quick, enforcing an established view. The mind is waiting for the other person to be done so they can say what’s rattling around inside. The body is slower, needs more time, and then words bubble up organically, one after another, without planning. People ... See more