Kojo

“Whatever pain you can’t get rid of, make it your creative offering.”

The apparent limitation of the ad-supported media business model is that there will never be enough traffic to satisfy the beast. But while subscription revenue is stickier and gives creators more runway and short-term security, eventually the flame that started any new project will be extinguished. A new muse will need to be found.

When our curiosity is triggered, we think more deeply and rationally about decisions and come up with more-creative solutions.