storytelling is an intricate part of the human experience
by Kojo · updated 10d ago
storytelling is an intricate part of the human experience
- We are always telling stories, whether we realize it or not. We might as well get good at it. Good stories win people over. They provoke and inspire and inflame the human spirit. It’s a tremendous source of power.
from a matryoshka of possibilities by visakan veerasamy
Kojo added 17d ago
- Put simply: to highlight the importance of storytelling in work, in life, in all things.A business without a clear story resembles a car without an engine. No matter how much you kick, scream, or turn its crankshaft over, it won’t go anywhere. It’s no more than a dead vehicle sitting (or a dead company walking, for that matter).Like near all things... See more
from Once Upon a Time by Tom White
Kojo added 17d ago
But all storytellers, no matter who their intended audience, should beware of over-tightening their narratives. While it’s dangerous to leave readers feeling confused and abandoned, it’s just as risky to over-explain. Causes and effects should be shown rather than told; suggested rather than explained. If they’re not, curiosity will be extinguished
... See morefrom The Science of Storytelling: Why Stories Make Us Human and How to Tell Them Better by Will Storr
Kojo added 20d ago
Stories are everywhere. Stories are us. It’s story that makes us human.
from The Science of Storytelling: Why Stories Make Us Human and How to Tell Them Better by Will Storr
Kojo added 20d ago
The world we experience as ‘out there’ is actually a reconstruction of reality that is built inside our heads. It’s an act of creation by the storytelling brain.
from The Science of Storytelling: Why Stories Make Us Human and How to Tell Them Better by Will Storr
Kojo added 20d ago
“A story-teller must tell his story in such a way that the reader will not feel that his time has been wasted.”
from Pity the Reader: On Writing with Style by Suzanne McConnell
Kojo added 20d ago
We all want the complicated world we live in to make sense. So we tell ourselves stories to fill in the gaps of what are effectively blind spots.
from The Psychology of Money by Housel Morgan
Kojo added 20d ago
- I often think and write about the importance of “world building” in today’s mixed-media reality: Brands have more control than ever over where and how consumers experience their point of view, from digital feeds and properties to packaging design and retail merchandising. And with that comes many new opportunities to build emotional texture.
from The Scott Sternberg guide to building emotional brands by Dan Frommer
Kojo added 1mo ago
- The goal is to make people feel like they’re a part of something — and like you’re part of their identity. And the payoff — if all goes well — is in the form of fierce loyalty, word-of-mouth promotion, organic curiosity and attention, higher lifetime customer value and share of spend, lower acquisition costs, etc.
from Outdoor Voices shows community only gets you so far by Dan Frommer
Kojo added 1mo ago